Marketing your business may sound complicated, but it doesn’t have to be. These four strategies for marketing your blue-collar business can help your brand stand out, whether you’re running a plumbing service, a construction company, or any other hands-on business.
The chances are good that you and your team often wear high-visibility vests if your business involves physical labor. Why not turn their vests into walking advertisements? The benefits to customizing hi-vis vests are plentiful and customization can give you free advertising wherever your team is working.
Anyone who sees your team will get a clear reminder of who you are and how they can contact you if you customize your vests with your company name and contact information. Additionally, custom hi-vis vests add a professional touch to your crew’s appearance.
Yes, even your blue-collar business can benefit from social media marketing! Facebook and Instagram allow you to share your services, post before-and-after photos of your work, and gather customer reviews to build trust.
Make sure to actively interact with your audience—answer messages quickly, comment on posts, and upload stories or videos showing your team in action. Social media allows you to easily showcase your skills and professionalism while giving customers a behind-the-scenes look at your work.
Building relationships with your customers is key, and improving your local email marketing is one of the easiest ways to do so. Create a simple email list and send out regular updates, such as seasonal promotions, maintenance tips, or special discounts for repeat customers.
For example, you could email tips on prepping heating systems for winter alongside a limited time offer for discounted servicing if you’re an HVAC technician. Emails work incredibly well when trying to attract business by keeping you top-of-mind and reminding customers of your services.
Google My Business, Yelp, Angi, and other blue-collar business directories can be a tremendous help for those that rely on local customers. However, you must make sure your business listing has accurate information, including your location, services, phone number, and operating hours.
Encourage happy customers to leave glowing reviews—positive ratings boost your rankings and make it easier for potential clients to trust you. Consider using professional photos of your team, tools, and completed projects to make your profile stand out.
Marketing doesn’t have to be complicated or expensive. With these four strategies for marketing your blue-collar business, you’ll start building recognition and trust in your community and grow your business in ways that fit your industry. A little effort today could lead to big results tomorrow, so get started now!
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